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Gain the data sets that are important to you, from target customers, users or demographics, transparently and in a way that preserves privacy – simply by asking.

DataBuyer is MarketSquare’s own data mall, built on trust, transparency and user-privacy. Brands, government departments, organisations and faculties can all use DataBuyer to set up ‘Data Offers’ requesting specific data from users in return for services, rewards, discounts or even cash. The data exchange framework on which DataBuyer is built means you only receive the exact data values you ask for, allowing users to remain completely anonymous and their privacy to be maintained at all times. DataBuyer is an open market place, where users with HATs can discover offers created by various organisations, claim the benefits they offer by sharing their data, and actively contribute to the data exchange economy.

Use DataBuyer to:

  • Create offers, giving a reward or service to users in exchange for specific data

  • Closely target those offers according to age, location, gender or profile data, and request specific data values contained within users’ HAT databases

  • As well as data values, offers can request survey or questionnaire answers from users

  • Use a clear, easy to use form to set up the offer you want