Noggin Asia

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Noggin Asia

Noggin’s vision is a world where every individual is empowered to monetise and manage his or her own personal data and privacy. They aim to be the default marketplace where any individual can collect and use their enriched data for personalised values and benefits, and where sellers could obtain truly insightful consumer behavior related information; all with protection of personal privacy.

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Aim

To offer Singapore consumers personalised sales, deals, and marketing products, leveraging the richest set of customer information in the market, without sacrificing data ownership or privacy.

Impact

Noggin has deployed the Noggin Pod mobile application to collect and leverage personal consumer data about its customers, without forcing them to sacrifice data privacy or control. Using HATs, the company can market unique, completely personalised data sets to their advertising partners without offering them control of the individual’s information to whom they are making a new offer.