HAT Applications

B.safe: Consumer opinions, actioned

B.heard has been working to deploy HATs at the consumer level, branded as B.safes, so that they can gather rich historical data about customers who fill in customer surveys and answer marketing polls. They’ll help them to provide personalised purchase offers to the visitors who come to their website.

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Noggin Asia: Manage and monetise your personal data

Noggin has deployed the Noggin Pod mobile application to collect and leverage personal consumer data about its customers, without forcing them to sacrifice data privacy or control. Using HATs, the company can start to market a unique, completely personalised data set to their advertising partners, without offering those advertisers control over the person’s information. Pod users get better marketing offers, and they keep complete control over what information they give away for it.

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